eBusiness advertizing

Published on September 25th, 2011 | by Olumide Adeleye


How to Advertise Online from Nigeria

Many people call me to ask for how they can place adverts on the internet. Some amuse me by asking, “How can we make it as effective as yours? It’s always being displayed on Facebook”.

Advertising online is an art. Depending on what you are advertising, you may need a professional to handle your adverts. However, for most people, a few basic tips would be sufficient to get you started:

  • In the world of online advertising, there are three things that matter: Your goals, your budget and your audience.
  • Your goals are the expected results of advertising. Are you advertising just to create a general impression concerning your products or services or do you want to sell a certain number of items?
  • Your budget is the amount you are willing to spend for your entire advertising campaign. You may have to know the maximum amount you would be willing to spend per day.
  • Your audience refers to the kind of people who should see your advert. Are you targeting young techies or old women? Are they in Europe or Africa?
  • Your answers will determine the best advertising medium(s) for you.
  • The two most popular media today are Google Adwords and Facebook Ads.
  • To advertise on Facebook,  just click on “Ads” from your Facebook account. You will have an inter-phase through which you can enter the details of your advert. On Facebook, remember to be concise, avoid using improper expressions and keep it simple. You have the option of linking the advert to your Facebook page or website. Remember to select your target audience.
  • You are allowed to enter a bid for an amount (the maximum amount) you want to pay for a single click (per click) or for a thousand impressions. For me, pay-per-click works better. And a tip- never start your advert by bidding high (unless you are Father Christmas). Bid low and increase your bid based on its effectiveness.
  • To pay for your advert, you need to have a working credit/debit card. Unfortunately, Facebook doesn’t accept our Naira Mastercards. However, I use a Websurfer Card (which is a Dollar Mastercard issued by Zenith Bank). Same goes for Google Adwords.
  • Most of the info above would go for Adwords too. You can sign up at http://google.com/adwords. However, Google targets adverts based on keywords (unlike Facebook). This implies that popular keywords may require high bids. You can try using alternative words, though. Enter as many keywords as you can and again, avoid bidding too high.
  • Besides Google and Facebook, you can try some Nigerian based websites that attract significant traffic. You will discover that on the long run, this is almost always cheaper than either Facebook or Google. Of course, you should use such only if your target audience is primarily in Nigeria.
  • Ultimately, what makes your advert effective is the number of sales you are making and how profitable it is for you. So if people are clicking but you are not selling, check your business model! Not all products work well with internet advertising (at least not for small scale Nigerians). Mostly, the internet is good for products that are virtual or can easily be sent by post.
  • I wish you success. Do let me know your observations and questions!

Tags: , , , , ,

About the Author

Olumide Adeleye, CEH, MCTS, ITIL, ITSM is an entrepreneur and Media Consultant. He runs Twim Academy, a school of media and creative arts located in Nigeria, as well as Twim Studios (a photography and video production outfit). He blogs, speaks & writes about IT, self development & finance via a number of leading media. Follow on Twitter: @OlumideAdeleye.

18 Responses to How to Advertise Online from Nigeria

  1. Tunji says:

    I completely agree with you on advertising on some nigeria sites, how much is it to advertise at your website.

  2. Joe says:

    Ads on my blog is free

  3. Internet marketing is the in thing now. If you are a business owner without plans for an internet presence, then you are still in the 90s. many Nigerians don't utilize blog advertizing; everybody wants to go to Facebook. If you know any high traffic blog, contact the owner and inquire about advertising on the blog. You will get to pay in Naira and can easily be attended to. Let's try to make trade in Nigeria a promising one.

  4. Chimithen says:

    Has anything like this been heard of before in the world of online electronic business? There are scams and so many of it that even the world will not recognize something great if it is handed freely in our paws. We have decided to give you a free platform to run your business awareness program and get attuned with the system and we really mean it when we say free and what more can be free if not an added bonus of initial capital to start with.

    "Test drive this system for free without risking any money to get a first hand experience of how well it works!"

    Yes you might be surprised, every business needs a capital and as a started we are offering you $10 startup cash to test run the system for as long as you desire and can be replicated no sooner if only you decide to buy available package for upgrade immediately. We will be with you all the way through and then as you get to see the matrix of it all, you will understand that we have so much in stock for you that will allow you let us help you all the way to a whole new success trend.

  5. Lorenzo Rocky says:

    “***Try the most lucrative business by joining
    netcontacts…visit http://www.netcontacts.com.ng , register 4 free with activation code 1867481497
    activate ur membership and be paid #1,500 4
    each person u invite direct to ur bank
    account…signup under me and ger a free ebook
    evry month, genuine sites dat pay to ur liberty,
    alertpay,paypal, a recharge card printing package, how to make money on ur facebook,
    squidoo and twitter account a site where u can
    earn 25 dollars per
    email processed, u can earn up to 1000 dollars
    weekly..etc. For free. Join this grt oppourtunity
    and enjoy a lot of benefits as a member. 08032978731.

  6. Oscar says:

    Be paid N1,500 Directly to your Bank Account for each person you invite to register as Netcontacts’ member, from any town or city within Nigeria! Your Invitationcode( IC) is 901273874 Visit http://www.netcontacts.com.ng

  7. Bobsam says:

    if you have libertyreserve account visit:

    make $500 now to your account. copy
    that link
    into your browser and register with just
    $1..it works exclusively!!! [

  8. Bobsam says:

    and register with this invitation code:144100694

    to make #1500 per each person you invite directly to your bank account…its Xclusive!

  9. Secure Admissions into Universities in Ghana, Admissions for January/february 2013 intake is ongoing for both Undergraduate and Masters programs

    For more details visit: http://www.studyinghana.net

    call: +233248808749



  10. daayur says:

    thanks for this useful info for this online ads with a nigerian card

  11. Samson HR says:

    My advice for you is to advertise on a high traffic page so as to see a very good turnover.

  12. sonih fidic says:

    top wasting money! Advertise your product and services easily to millions of Nigerians interested in your offers on social media sites like facebook, twitter etc and get real hits on your Adverts! Pay as low as N1.00 per click on your advert and start exploding your profit! http://bit.ly/1aIWySp

  13. tedy says:


  14. Bidmus says:

    Fantastic way to get dollars online is this: http://PaidBounty.Com/ref.php?s=115204 register on it to find solution to your needs

  15. anthony says:

    Are you looking for good jobs you can carry out from the comfort of your home? Are you looking to make money from importation business (at relatively low prices)? How about businesses you can do offline(that is businesses you can do live, with customers paying you directly)? What about turning your facebook gossip time into moneymaking endeavour? Many more businesses you can do to make it in Nigeria like i did. To contact me, my phone numbers are 08187899783(eti), 08102873029(mtn), Email- anthonyakpomera@yahoo.com, my fb name- Lloyd Anthony. call, sms or email me.
    Note: I’m personally involved in most of the businesses so i’ll be talking to you out of experience. There are proofs if you need more convincing, just get to me and we’ll work it out. To your success.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge

Back to Top ↑
  • Like Kudizone on Facebook

  • Email Subscription

  • Now Available Infinix Zero 16GB!

Subscribe to Kudizone for Finance Updates

Subscribe by email to receive the best information about Nigerian Finance on the internet. Rest assured, we will never spam you.

Enter your email address:

Delivered by FeedBurner